B2B selling is harder than ever. Now what?
Outbound B2B sales are becoming more difficult and less effective. Consider these facts: A recent survey found connecting with a prospect...
Simple brands win
On our website's home page we make the statement that "simple is smart". Not just because it's a catchy slogan, but because it's good...
B2B = Business to Human
We marketers love the term “consumers”. We use it as if it is a foreign species we’ve discovered and are studying in the jungles of...
Are 'Brand Zombies' killing your brand?
It is amazing how much focus and attention (and money) companies give the branding process (typically done with expensive consultants)...
